Keys to Winning with Emerging Consumer Targets

About This Webinar

As consumers’ needs change and shift, it’s critical that brands keep pace. In this webinar, Mary McIlrath, Ph.D. will focus on two important but distinct targets – Millennial parents and one of the largest segments of the US population, single adults. Mary will cover at a high level:

• Five key themes to know about what drives Millennial parents’ loyalty
• Results from a large segmentation study on the single class that highlights four significant segments of this population and how to satisfy each
• Key takeaways from brands that are hitting the sweet spot with these consumers