C+R Case Studies

proven experience

explore our case studies and read how we’ve helped our clients emerge smarter

Why C+R?

better research.
better results.

Our 65 years of research experience and passion for innovation is the foundation for developing proven custom research programs that keep our clients coming back.

Featured case studies

understand markets & opportunities

Building an Effective Segmentation of Moms

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develop & launch new products

in-home usage product test for a frozen food brand

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inform
messaging & advertising

choosing the best messaging strategy

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assess brand performance & health

category shopper Insights Drive Retailer Conversion

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Unveiling the Needs and Emotions of Prospective...

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Segmenting Dog Owners by Those Seeking Quality...

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Collaborative, Iterative, Immersive, and Agile...

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The Power of Dining Missions and Live Look-Ins to...

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From Taste to Emotion: How Multi-Modal Research...

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Agile Qual-Quant Guides Portfolio Expansion

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Creating a Communications Campaign that will...

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Unlocking the Power of Product Display Pages for...

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Understanding the Inequities of Black Women’s...

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What we mean by

better research

Choosing the right insights partner is paramount to getting reliable answers to your business questions. By browsing some of our case studies, we hope you’ll see our breadth of experience – from audiences to industries to methods.

600 studies/year

one-third:

qual
quant
multi-phase

100%

Senior Level
Attention

on every single project

60+ years

of innovation

From focus groups and beyond. We haven’t stopped looking for ways to help our clients.

1 decade

Average tenure at C+R

versus the three year industry average

What we mean by

better results

Our mission is simple: to deliver great research. By using an array of scalable, best-in-class methodologies and superior analysis, we deliver actionable insights with deep perspective to help our clients make intelligent, informed decisions.

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I do want to say that this project again demonstrates why I have come to rely on C+R and recommend you so highly. When I get a report from you it’s complete, well-thought, and always client-ready. I really appreciate the partnership I have with you.

It was always a pleasure working with the team at C+R. I really appreciated your expertise and true partnership on every project.

Truly appreciate the strength of the partnership we have created with you. Thank you for being a consistent and reliable resource.

The report goes beyond answering the questions; it shows deep understanding of the needs of the client while ensuring the integrity of the design.  Thank you!

Thanks for one of the best reports I’ve received…. The quality of insights + deck writing > my expectations. The quality of voiceover/share out and process throughout has been my best experience to date.  C+R shows up as a team-always on time, supportive of one another, and provides quality insights vs basic stuff.

…We appreciate our open partnership and the constructive way we are building our relationship – we are enthusiastic when we think about future projects together!

You offer your knowledge in a way that never making anyone feel like they should have known “that” about the audience, treat it as an opportunity to educate in a friendly way.

I’m really proud of this team and so appreciate the partnership we’ve created. You’ve both done a fantastic job helping us start off this journey and I look forward to continuing to build our learning with you all!