Matt Werner
Vice President, Quantitative Research
meet Matt
Matt is an accomplished Vice President with extensive expertise in custom quantitative research. He began his career managing customer satisfaction, loyalty, and brand equity tracking studies. Since joining C+R in December of 2013, Matt has broadened his experience to encompass a wide array of ad hoc research methods, including segmentation, awareness and usage, ad testing, and concept testing, among others.
Throughout his tenure, Matt has successfully managed projects for organizations across diverse industries such as Automotive, Retail, CPG, Tech & Telecom, and Restaurant. He is proficient in managing projects that utilize a variety of data collection methods and is a PMP-certified project manager with a strong operations background.
Prior to his role at C+R, Matt began his market research career at Ipsos. He holds dual B.A. degrees in Psychology and Communication Studies from the University of Michigan.
