Victoria McBride

meet Victoria

Victoria has nearly 10 years of quantitative research experience leading projects such as brand equity work, tracking studies, message testing, creative testing, and qual-quant hybrid projects. She has experience across a range of industries including services, CPG, food, and beverage, with deep experience in the alcohol category (beer, RTD, and spirits).

Throughout her career, Victoria has been deeply immersed in the full research process, from initial proposals and study design through analysis, recommendations, report design, and presenting findings to stakeholders in a clear and actionable way.

Prior to joining C+R, Victoria worked on the supplier side of research, where she acted as a team lead across many projects and accounts, including working with leading brands in many industries.

Victoria received her BS in Marketing with a minor in Graphic Design from DePaul University in Chicago.