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CPG Research

Blogs

Excavating the Hidden ‘Why’: Turning Contradictions...

Beyond Confirmation: Why Surface-Level Research Misses ...

How Agile Research Systems Deliver Speed, Flexibility, ...

Segmentation to Sell-In: Lessons from AI-Driven Product...

The Future of Retail Fulfillment: What Shoppers Want Ne...

Making Market Research Accessible: Best Practices for D...

ShopperPulse: A New Approach to Decode the Shopping Exp...

Smarter Segmentation Through Innovation and Collaborati...

Navigating Dynamic Pricing in Grocery Retail: The impac...

The Power of Research During Collaboration: Why You Nee...

Hair and Beauty: Celebrating Individuality Within the B...

Going Beyond Typical: Giving the Neurodivergent Communi...

World Autism Month: Encouraging Understanding and Accep...

Taking Your CPG Brand to the Next Level with Market Res...

How Shopper Insights Boost CPG Brands – 5 Example...

Taking B2B Research to the Next Level: Examples from In...

Consumer Trends to Stay Aware of During and After the C...

Consumer Behavior Is Shifting: Five Reasons Why You Ne...

Category Management Reinvented to Bring Shopper Insight...

The Connection Between Hair and Identity in Black Cultu...

How Our Environment Influences What We Buy

Case Studies

Healthcare Professionals’ Food Guidance: How Specialt...

Accelerating CPG Shopper Insights Across Diverse Audien...

Substantiating Packaging Claims for a Leading CPG compa...

Applying Behavioral Science to Help Understand Shopper ...

Leveraging Longitudinal Tracking for Shopper Journey

From Pampering to Practicality: Segmenting Today’s Pe...

Redefining Home Textile Strategy Through Segmentation a...

Understanding Above Premium Beer Consumers: A Segmentat...

Identifying Ways to Increase Website Engagement via Exp...

UX Prototype Testing of an eCommerce Website Redesign

Driving Growth in the Sparkling Beverage Market: Insigh...

Segmenting Dog Owners by Those Seeking Quality Ingredie...

From Taste to Emotion: How Multi-Modal Research with Ne...

Agile Qual-Quant Guides Portfolio Expansion

Creating a Communications Campaign that will Resonate w...

Unlocking the Power of Product Display Pages for Enhanc...

Assessing the Physical and Digital Shopper Journey to I...

Category Leader Optimizes Product to Reduce Costs

Optimizing SKUs and Pricing for a Nasal Spray Portfolio

Using Concept Testing to Identify Optimal SKU Assortmen...

Understanding a New Market to Grow Market Share

Shopper Insights Lead the Way to Keep Momentum Going fo...

A Brand Health Study Reveals Differing Response Styles ...

Challenging Market Leader in the Food Storage Category ...

eComm Path to Purchase Research: Case Study for a Pet F...

Increasing Share By Understanding the Omni-channel Path...

Identifying Brand Drivers Using Hybrid Qualitative Rese...

Illuminator Shopper Panel Guides Category Strategies

A New Brand Positioning With a Delicious Ending

Pandemic Workaround – Virutal Shelf Sets with Sho...

leveraging Channel Shopper Community to Drive Collabora...

Keeping Up with Brand Equity in a Portfolio of Brand Ca...

What Makes a Good Treat – Understanding the Lands...

Strategy Activation & Socialization for a CPG Bran...

Dog Food Category Strategy Activation Workshops: Transl...

Turning to an Omnishopper Community to Stay Ahead of th...

Understanding How Consumers Shop for Immunity-Boosting ...

Online Communities for New Product Launch Using IHUTS W...

Using Brand Illuminator for Early In-Market Indicators