Audience Expertise

youth & family research

Experts in
Understanding Family
Dynamics

Today’s family systems are beautifully complex. Multigenerational, multicultural, blended; every family is unique.

Given this complexity, your brand requires a sophisticated understanding of social, emotional, cognitive, and physical mindsets at every age and stage. Equipped with this understanding, you can develop products, experiences, and messages that resonate with youth and families. And while we all have personal experience with the relational systems we call families, few of us are experts in the special dynamics of family needs. That’s where C+R’s youth and family division, YouthBeat comes in.

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spotlight on Hispanic teens

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family first!

making the
world better for
families

Our institutional knowledge about kids, tweens, teens, and parents, coupled with experienced practitioners, including moderators with the gift and talent to connect with these cohorts, creates unmatched custom research strategies.

Our team knows the ins and outs of family market research and is guided by the philosophy that every youth study is a celebration of childhood. We’re on a mission to educate, empower, and inspire clients like you who are committed to making the world a better place for families.

featured youth and family
case studies & examples

Building an Effective Segmentation of Moms

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Driving Kid Retail Strategy with Shopper Segmentation

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Where’s the White Space for My Brand

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Incorporating Play Labs Using a Toy Convention to Test Educa…

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Understanding Seasonal Shopping, and Making Insights Actiona…

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Using Unboxing to Obtain Parent and Child Reactions

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Expert Knowledge

youth and family
featured resources

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Brands College Students Love

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Youth and the Social Impacts of Coronavirus

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Millennials and Complementary and Alternative Medicine: What does it mean for the healthcare Industry?

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Marvels of Stan Lee's Multicultural Universe

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Exhale and Paradigm Shift For Youth And Their Families

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I do want to say that this project again demonstrates why I have come to rely on C+R and recommend you so highly. When I get a report from you it’s complete, well-thought, and always client-ready. I really appreciate the partnership I have with you.

It was always a pleasure working with the team at C+R. I really appreciated your expertise and true partnership on every project.

Truly appreciate the strength of the partnership we have created with you. Thank you for being a consistent and reliable resource.

The report goes beyond answering the questions; it shows deep understanding of the needs of the client while ensuring the integrity of the design.  Thank you!

Thanks for one of the best reports I’ve received…. The quality of insights + deck writing > my expectations. The quality of voiceover/share out and process throughout has been my best experience to date.  C+R shows up as a team-always on time, supportive of one another, and provides quality insights vs basic stuff.

…We appreciate our open partnership and the constructive way we are building our relationship – we are enthusiastic when we think about future projects together!

You offer your knowledge in a way that never making anyone feel like they should have known “that” about the audience, treat it as an opportunity to educate in a friendly way.

I’m really proud of this team and so appreciate the partnership we’ve created. You’ve both done a fantastic job helping us start off this journey and I look forward to continuing to build our learning with you all!